For a second year running, the Society held its annual Dressed by Vinnies Day on Friday, 1 November. The national event encouraged new and existing Vinnies shops’ customers to visit their local Vinnies and explore the unique treasure to be found.
Shoppers chose something they loved, wore it on the day and shared it on social media using #DressedbyVinnies. There are now more than 3,900 posts on Instagram using the hashtag. Workplaces and schools around the country also held Dressed by Vinnies Day morning and afternoon teas to show off their fabulous finds to fellow colleagues.
This year’s goal was to highlight the incredible environmental impact of shopping at Vinnies rather than in mainstream stores.
With 501,000 tonnes of leather and textiles sent to landfill each year and 95% of that identified as reusable, Vinnies is trying to change Australian consumers’ shopping habits to focus on making more ethical choices. By shopping at Vinnies, consumers are reducing their carbon footprint and reducing the amount of clothing going to landfill. They are repurposing with purpose.
To know more about Dressed by Vinnies Day, visit www.vinnies.org.au/dressedbyvinnies